GOING TO THE BARBERSHOP TO FIGHT CANCER
GET TESTED. GET A HAIRCUT.
WHAT IS BARBERSHOP PROSTATE INITIATIVE?
The United Way of Greater Mercer County and its partners identify and train barbers on the
importance of prostate screenings and early detection, health promotion strategies, and, if
needed, treatment. Barbers then learn how to educate and navigate the health system for men
at elevated risk of prostate cancer.
We aim to reach at-risk groups, where they already are...in Barbershops!
There are two reasons we use barbershops. Barbers are trusted and well known in a
neighborhood, plus a barbershop is typically the busy center of a neighborhood. A lot of men are comfortable talking to our barber about life, our families and other personal
things. If anyone is going to tell us how it is-- our barber will.
HOW DOES IT WORK?
When you are getting your haircut your barber will talk to you about health prevention. He will
tell you about the dangers of prostate cancer, screening methods and how to maintain
a healthy prostate. You will be encouraged to get screened for prostate cancer by getting
screened at your local clinic or doctor's office. Once you get screened you return to
your barber shop with a signed voucher granting you one free haircut! Thanks to funding from The Office of Minority and Multicultural Health we can reimburse barbers.
FOR MORE INFORMATION CONTACT
John Santana at 609-896-1912 or firstname.lastname@example.org
Community Outreach Liason:
Jeffrey Clark at 609-609-896-1912 or Jeffrey.Clark@uwgmc.org