United Way unveils new logo!

United Way of Greater Mercer County ushered in the New Year with a new look. The updated logo incorporates recognized elements of the 33-year old brand mark, and gives the well-known rainbow, helping hand and human figure a vibrant and energetic look for the future.

"United Way's logo is one of the most recognizable symbols in the world," said Craig E. Lafferty, president/CEO of United Way of Greater Mercer County. "Thousands of people in the greater Mercer County area donate time and money to help United Way change people's lives. So with that kind of profile, there was no need to 'recreate the wheel'. The new logo represents a long history of community impact and the new energy that United Way brings into 2005."

The most fundamental visual element of a brand identity is its logo. The new United Way logo signals a change for a new approach to the future while preserving the heritage of our past.

The logo change was simple yet meaningful. The symbol in now joined together with the United Way name in a permanent, bold alliance. The holding device is a simple rectangular shape that is unifying and inviolable. These changes are minor adjustments, but will help donors identify United Way materials with greater ease and will help United Way stand out.

As such, we are asking all companies who support us as well as our funded programs to phase in the new logo for 2005. United Way's across the country are being asked to uphold strict brand compliant guidelines, and we will need your help. You can now find several new versions of our logo on our website for download. It is critical that we all work to maintain the integrity of our new logo. We ask that you do not modify the logo in any way. The consistent and correct application of the United Way brand mark is essential. If you have any questions or need clarification please contact VP Brand Management and Communications, Kim Shores, at 609.637.4903 or .

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