United Way of Greater Mercer County (UWGMC) was formed in 1994 as a result of a merger between two United Ways- Delaware Valley United Way, which was founded in 1935, and United Way Princeton Area Communities, which was founded in 1938.
United Way Worldwide's (UWW) mission is to improve lives by mobilizing the caring power of communities around the world to advance the common good. In Mercer County, we have sharpened the purpose to include education success, access to health and financial stability. In order to achieve our mission, we galvanize and connect a diverse set of individuals and institutions and mobilize resources to create long-term social change.
Service Area
  • Cranbury Township
  • East Windsor Township
  • Ewing Township
  • Hamilton Township
  • Hightstown
  • Hopewell Borough and Township
  • Kingston
  • Lawrence Township
  • Monmouth Junction
  • Montgomery Township
  • Pennington Borough
  • Plainsboro Township
  • Princeton Borough and Township
  • Rocky Hill Borough
  • Robbinsville
  • South Brunswick Township
  • Trenton
  • Washington Township
  • West Windsor Township


The three pillars in the community impact agenda at United Way are the building blocks for a good quality life. We believe they are the keys to making a difference in people's lives.

Our Investment Strategy
We execute and mobilize efforts through a model centered around "Invite, Connect, and Commit"  which follows these steps:

1. We engage the community in setting a vision and priorities
2. We work together to build strategies to reach community goals
3. We get commitments in time, money, and expertise to advance those strategies
4. We measure the effectiveness of the strategies
5. We report back and adjust strategies when needed

United Way has deep roots in the community with volunteer leadership on the ground, but we also have the broad reach that allows us to roll out good ideas across the nation and around the world. This lets us take the most successful strategies to scale and leverage resources for maximum impact.

Community Investment Process
We use a three part process to determine what programs to invest in:

1. Is what we are doing going to result in a positive, sustainable outcome for those we serve?
2. Are we using a previously-proven, evidence-based, verifiable model to deliver the service?
3. Are we delivering an impactful benefit to the Greater Mercer County community?

Current Strategy
A few shifts you'll see:

  • Moving from a focus on volunteers to communities
  • Moving from a focus on mission to impact
  • Moving from a focus on LIVE UNITED to the end game: what happens when we LIVE UNITED

Why give to UWGMC?
UWGMC is a collaborator, connector and problem solver. We galvanize and connect a diverse set of individuals and institutions, and mobilize resources to create long-term social change.

United Way recognizes that we are all part of something greater, and that a tear anywhere in the system weakens the entire social fabric.

How can I get help from UWGMC?

Call 2-1-1 from any landline telephone
Call 877-NJ2-114U (877-652-1148) from your cell phone
Call our main office- 609-896-1912


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